Two-Brain Business 2.0 is a step-by-step guide to making a gym profitable.
I wrote the book as a followup to Two-Brain Business, which sold 20,000 copies. It's the bestselling book of all time in the fitness business niche.
Genre: BUSINESS & ECONOMICS / Entrepreneurship#187,178 in Books
#2577 in Books > Health, Fitness & Dieting > Exercise & Fitness
As I make the final edits on this book, the 2015 Reebok CrossFit
Games is on television in the background. If, like me, you were an
affiliate gym when the first Games was staged, you'll appreciate
how miraculously our passion has spread in less than a decade.
CrossFit has changed the way the world thinks about exercise.
Not by watering down the definition of "fitness" to increase
participation rates; nor by reclassifying "shopping" and "strolling"
as exercise. No, the brand has changed the context of fitness by
pushing the ragged edge of possibility.
JFK’s famous speech on September 12, 1962 challenged the
nation to put a man on the moon by the end of the decade. It was
an outrageous challenge because it pushed the edge of
possibility. But innovation requires outrageous challenges, not
relaxation of standards. The “man on the moon” goal created the
momentum to eventually launch the rocket. Rocket scientists had
already been working to catch the Russians in technology, but
refocusing on the audacious goal shot the nation’s science to the
forefront. As JFK said,
“We choose to go to the moon not because it’s easy, but because
it’s hard.”
No one knows this better than a box owner.
Before CrossFit, many "fitness professionals"--me included--
| Language | Status |
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German
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Already translated.
Translated by Christine Wilhelm
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Author review: Excellent service, and VERY fast! |
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Spanish
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Already translated.
Translated by Socorro Maria de Jesus Rosales Chacon
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