How to Use MailChimp for Beginners: The Indie Author's Guide to Email Marketing by Adam Netherlund

Email marketing guide aimed at beginner users of MailChimp

How to use mailchimp for beginners: the indie author's guide to email marketing

As an indie author you may have heard a thing or two about starting an email list. But what if you're not sure where to start? Nowadays there are so many options available to you--AWeber, Constant Contact, iContact, Vertical Response and so many others--but one of the most popular is MailChimp.

If you've ever wanted to try MailChimp but weren't sure where to start or possibly found it intimidating, then this is the book for you. Follow along with simple step-by-step instructions that will make it easy to master sending your first campaign and get you connecting with your fan base.

In this short guide designed for MailChimp beginners you'll discover:

-How to set up your account and start your first list
-How to build various types of signup forms
-How to build your first campaign
-How to understand analytics
-Ideas for building your mailing list (unique to self-publishing)
-General tips and do's and don'ts for writing your campaigns
-Explore further integrations such as WordPress plugins, mobile apps, Facebook and tablet forms

Email marketing shouldn't be hard and it shouldn't cost you an arm and a leg either so sit back, pull up a seat, and let's start building you some new skills.


Secondary Genre: SELF-HELP / General

Language: English

Keywords: direct marketing, indie author, self-publishing, writing skills, education reference, self-help creativity, authorship

Word Count: 7550

Sales info:

The title was released at the end of June 2014 and has sold more than 1300 copies across all channels in ebook and paperback. So far, it's been most popular on UK, Google Play, and Nook. A paperback version was also released at the beginning of August 2014. So far, it has been translated into three different languages: French, Spanish, and Italian.

The book has images throughout showcasing step-by-step methods and there are captions on the images that will need to be translated as well.

Sample text:

Build it
Let’s start with Build it. Remember earlier I said you have some leeway on what kind of information you want to get from your subscribers? This is that area. On the right-hand side are some field options that you can add to your signup form. It’s as easy as clicking the field option that you want to add and it magically appears on your form. Pretty cool, no?


What’s that? You added something by accident? No problem. Click the newly added field on your form and at the bottom there will be a plus and minus sign. Click the minus sign to remove it. A new window will pop up asking you to confirm the deletion. Type DELETE in all caps and poof, it’s gone. Crisis averted.

You may have also noticed when you clicked the field, some new options appeared on the right-hand side of the page. This is your settings area. You can adjust the label (how it appears), the field tag (the CSS code), whether you want it to be a required field or not, the visibility, and help text. This area will change according to what you’re adding or subtracting from the signup form.

At the top of your signup form you have the option of adding a header image and a short message below that if you like. Hover your cursor over these areas and a small window will pop up asking you what you would like to do. If you’re adding a header image, the image file manager will show up on your screen and you can edit some of its details. Pay close attention to its width and height, you don’t want your header image to be too big or too small. If you find it is a little messed up, just select the image again and punch in different numbers into the boxes. Make sure “Keep proportions” is checked and it will downsize or upsize accordingly.

Book translation status:

The book is available for translation into any language except those listed below:

Already translated. Translated by Leslie Pierobon
Author review:
Great to work with.
Already translated. Translated by Eugenia Franzoni
Author review:
Loved working with Eugenia! She asked questions and volunteered other information that I hadn't thought of in regards to country specific items. Communicated very well and promptly. Would definitely use her again in the future.
Already translated. Translated by Dr. José Ramón Torres Águila
Author review:
Solid to work with! Would definitely love to work with him again.

Would you like to translate this book? Make an offer to the Rights Holder!