A Summary of Catherine Kaputa's Breakthrough Branding by Super Summaries

This summary will provide you with the most valuable insights gleamed from the complete work.

A summary of catherine kaputa's breakthrough branding

Save Time by Reading the Summary

This summary will provide you with the most valuable insights gleamed from the complete work. If you want every detail, please purchase the original and complete work. However, if you're just looking for the highlights and valuable nuggets, read this summary. This chapter-by-chapter guide will save you time by delivering the most important ideas without all the fluff.

©2014 Super Summaries; (P)2014 Super Summaries


Secondary Genre: BUSINESS & ECONOMICS / General

Language: English


Word Count: 9242

Sample text:

Executive Summary


Catherine Kaputa’s Breakthrough Branding is a step-by-step guide to building a business, or more specifically, building a business brand. The book covers all aspects of achieving this, and uses multiple examples of both well-known and lesser well-known brands along the way to illustrate her advice.

The book starts at the beginning of the entrepreneur journey with the seed of a business idea. Kaputa is both prescriptive and descriptive as the book seeks to give examples of how other business ideas were formed, while also giving advice on how entrepreneurs can find and flesh out their own.

From here, we are taken through a number of steps, in broadly chronological order, that the entrepreneur needs to take to achieve the outcome of a breakthrough brand. Each chapter begins with a sound bite from legendary “mad man,” Bill Bernbach and concludes with some summarizing points on the chapter from Kaputa herself.


Book translation status:

The book is available for translation into any language except those listed below:

Already translated. Translated by Karen Angélica Malagón Espinosa

Would you like to translate this book? Make an offer to the Rights Holder!