Socially responsible investors are less concerned with minimizing the financial risks of immoral business practices than they are with ensuring their investment dollars are supporting good causes—or at least avoiding the bad ones. Financial returns are secondary to doing good. Socially responsible investment (SRI) is an investment that achieves financial gain and social/ environmental goals. Implementing SRI is not that difficult. In fact, itrsquo;s not any different from traditional investing. The only thing yoursquo;re doing is adding an additional investment criteria which allows you to focus on investments that positively change society. Not sure which company you want to invest in? Consider mutual funds and exchange-traded funds (ETFs) that focus on socially responsible investing. Money managers operate these funds, which include stocks, bonds, and commodities. The managers make investments on your behalf based on specific criteria. For instance, they might invest in companies that donate to domestic violence funds, support education, or fight poverty.
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