In the previous articles about Facebook that we include as part of the solutions that we propose to you every week, we have seen the types of advertising for real estate on Facebook , to put it into practice and some tricks that professionals use so that our ads get the results expected. Today we will focus on real estate advertising on Facebook, on ad targeting ideas that you most likely do not know but that will help you launch a complete campaign with a more than likely happy ending.
How to segment the public of real estate advertising on Facebook ads
Segment by "people who like to move"
Did you know about this possibility that Facebook offers when creating an ad? You would be surprised to know everything that the great social network has available for real estate agents .
With this option we will be telling Facebook to look for those Facebook users who have shown some pleasure in moving, such as searching for previous homes on Google, for example. But you don't have to stay there, you can also segment by new mover (who is moving for the first time), recent buyer or recent buyer, those who have recently asked for a mortgage or who have already moved, depending on who you want to reach with your ad and what is the goal to achieve.
To segment in this way, follow the steps described in the article "How to create real estate advertisements on Facebook" and in the "Public" or "Audience" part click on "Behaviors", after the drop-down click on "Residential Profiles" and the one you consider most appropriate - Likely to move, new mover, recent homebuyer, recent mortgage borrower, recently moved.
Recover those who have already visited your website
That means they are looking for housing and are weighing their possibilities. For this you will have to use Remarketing on your real estate website . On Facebook as simple to use as uploading a file to your website to be able to show advertising to customers who passed through it but did not finish filling out a contact form.
Locate the segmentation
Try to exclusively reach potential customers around you, who are your most common audience. To do this, Facebook offers you the possibility of locating your postal code or surroundings, indicating how many kilometers around you want to cover.
SkyMarketing Islamabad is a leading marketing company working on many real estate projects like smart city Lahore, capital smart city and development housing societies in Pakistan.
Remember when you make a local advertisement (especially when selling real estate) that you should not try to reach hundreds of thousands of people, but the smallest possible number, around 5000 fans, so that these 5000 can view several times your ad.
Ideas for real estate advertising ads on Facebook
Use the best photography of the house to advertise
Better if you include a person in the image (if possible from your agency), smiling. In case you are advertising the services of your real estate agency, use a very smiling person who invites you to do what you are asking for in the ad (like the page, visit the web ...)
Better a video than an image
It is the present and the future. With videos you will achieve rapid viralization and a much higher level of participation than with an image. And in the real estate sector, a video of a home can be relatively simple to make, especially with the tools for real estate agents that we present in our monthly section.
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