The best salesmen in the world aren't salesmen at all. They're helpers. Offering the best service isn't enough. Your future clients need to know: 1. Who you are 2. Why you're doing what you do 3. How you'll solve their problems 4. Why they'll like you. In other words, they need to be sold on your service. One problem: you hate selling. This book is for you. You didn't start your business to be a slimy salesperson, and you don't need to feel like one. In "Help First," Chris Cooper explores the path toward growth, profitability and the NEW marketing that will let you feel good about selling yourself.
Genre: BUSINESS & ECONOMICS / Marketing / General#4589 in Books > Business & Money > Marketing & Sales > Marketing
#723,209 in Books
Over 10,000 copies sold to date.
You depend on your business, but you hate
selling.
This is the biggest pain point of the
entrepreneur. And this book will solve that
problem.
Ten percent of readers will only need the first
chapter of this book.
After reading, “What do people WANT?” you’ll
have the big “Aha!” moment, rethink your
service and marketing, and run with the ball.
That’s what this book is about: helping people
best. Finding what type of help your clients
need, and how much, and when.
When your clients know they need your help,
you’ll never have to sell anything again.
This book is organized like an inverted triangle:
the big idea first, then general strategies, and
then very specific tactics. Keep reading until
you can take action; don’t stop at the first
epiphany. An idea without action is just a wish.
Wishing doesn’t help anyone. But helping your
clients will benefit you both.
