In 2018, ‘77 Building Blocks of Digital Transformation: The Digital Capability Model’ was published to help ‘digital practitioners’ working in the digital space. Since then, quite a few readers have suggested writing a book about digital transformation for 'the general public’ interested in learning more than basics of digital transformation. That is how the book ‘77 Building Blocks of Digital Transformation: Simply Explained’ has been created.
This book is intended to deliver the key messages of 'the 77 Building Blocks’ to the general public. It aims to help the general public understand ‘actual practices’ in the digital space. This is not a theory book that discusses the academical ideas and concepts of digital transformation, but a ‘practical’ field book that describes the proven digital capabilities as the building blocks of digital transformation. This book does however not fully cover the technical detail of the Maturity Model described in ‘77 Building Blocks of Digital transformation: The Digital Capability Model’ that aims to help digital practitioners with measuring digital maturity. Instead, this book provides examples of higher maturity indicators as an introduction to the Maturity Model. If you are looking for a deep dive into the Maturity Model, refer to ‘77 Building Blocks of Digital transformation: The Digital Capability Model’
1. Digital Customer Experience Management
2. Social Interaction
3. Digital Marketing
4. Digital Commerce
5. Digital Channel Management
6. Knowledge & Content Management
7. Customization & Personalization
8. Digital Intelligence
9. Digital Data Management
10. Digital Infrastructure Management
11. Digital Alignment
12. Digital Development & Operations
It was published on 10 April in the US. This book is a light read version of "77 Building Blocks of Digital Transformation: The Digital Capability Model" that has been on the market since September in 2018 creating US$1,010 in royalty in Janunary 2019 (confirmed by eBookPartnership).
Digital Campaign Management capability
Digital Campaign Management is a digital capability used to plan, execute, monitor, and measure the marketing campaign in digital space. A digital campaign should address a specific market issue to reach a measurable market achievement such as percentage increase in brand awareness, number of visits, or sales amount. This capability also includes a set of marketing activities and tools to achieve the specific campaign objectives.
Campaign planning starts with defining market problems in the digital space and, in general, the marketing problems mean gaps between digital marketing goals and the current state of digital marketing. Information on market problems or gaps can often be collected from the Digital Intelligence capability we will discuss later in this book. If market problems or gaps can be articulated, campaign objectives can also be articulated easily. Campaign planning also includes defining campaign target audiences, campaign scenarios, campaign schedules, messages and channels that can be tailored based on individual preference, and cost.
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On-Demand Provisioning capability
On-Demand Provisioning Services is a digital capability to scale up and down or scale in and out automatically when required, so that IT administrators, or the IT system itself can dynamically provision or de-provision application and infrastructure resources as requested.
When infrastructure scales up and down, it scales ‘vertically’ by adding or removing components within the single infrastructure unit, e.g. adding a CPU in a hardware machine. It requires high-end complex infrastructure to scale vertically. It was a common way of scaling infrastructure before the digital age.
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Portuguese
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Already translated.
Translated by Guido Siolengue
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Spanish
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Already translated.
Translated by Verónica Macrina
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